Banque Baring Brothers Sturdza is a private banking and asset management firm based in Geneva, Switzerland, founded in the 1990s by Prince Eric Sturdza following the acquisition of part of Baring Brothers' private banking operations. The bank combines the legacy of Baring Brothers—one of Britain’s oldest merchant banks established in 1762—with the heritage of the noble Romanian Sturdza family. It specializes in wealth management and bespoke investment advisory services for high-net-worth individuals, focusing on long-term capital preservation, discretion, and stability.